Author Cialdini wrote the industry standard for the art and science of persuasion and distilled the process down into 6 core principles that if executed correctly will result in you brining people along with you in ways you cannot imagine. These 6 principles provide a profound understanding of what motivates people on a subconscious level. Knowing how and when to deploy these principles is an artform and hence is difficult. The best way to do it? Just start. These are the principles, listen to the podcast to get a full understanding.
Reciprocation – If someone does us a favour, we feel obliged to return the favour out of a feeling of indebtedness.
Commitment and Consistency – We like to behave consistently by following through on the commitments we have made.
Social Proof – When we feel unsure about what to do we look to others, who we admire or who we identify with for guidance.
Liking – Simply liking someone will increase our chances of saying yes to their requests.
Authority – We have confidence in those we believe are experts.
Scarcity – We hate to lose out on an opportunity.